How Important is Your Photography?

Quote from Builder Magazine “So why do so many home builders give photography short shrift? The primary reason is usually that there are a million other things to do. Unfortunately, when it comes time to update the website or run new ads or create new marketing pieces, the lack of photos becomes a big deal. […]

New and Improved Photography Services

As an initiative to improve the marketability of your listings we have upgraded our photography services to include: Blue skies and green grass now included in all photo requests Upgraded photo processing and color optimization is now standard Faster request turnaround in approximately 3 days We have implemented these new upgrades in the San Antonio […]

Aug 2018 – HomesUSA.com New Home Sales Index

Dallas, Texas – August 22, 2018 – The pace of new home sales remained steady in three of the four largest new home building markets in Texas last month, but continued to slow in Houston according to data released today by HomesUSA.com, including its New Home Sales Index and data from local Multiple Listing Services. […]

July 2018 – HomesUSA.com New Home Sales Index

Dallas, Texas – July 24, 2018 – The pace of new home sales in Houston continued slowing last month, but the other three largest new home markets — Dallas-Ft. Worth, Austin, and San Antonio – remained stable. The Days on Market (DOM) for new home sales in Houston increased from 152 days in May to […]

Jun 2018 – HomesUSA.com New Home Sales Index

Dallas, Texas – June 22, 2018 – New home sales in Texas last month were higher in all four of the state’s largest markets including Dallas-Ft. Worth, Houston, Austin, and San Antonio. But the Dallas-Ft. Worth market continues to significantly outperform

Apr 2018 – HomesUSA.com New Home Sales Index

Dallas, Texas – May 22, 2018 – Once again the two biggest new home markets in Texas went in opposite directions. Last month Dallas-Ft. Worth, the state and nation’s biggest new home market in total sales volume, saw a faster sales pace of new home sales and a jump in average home prices in April. 

Caballero Ranked Top Producer

Ben Caballero sweeps Top Producer for Professional Achievement in Net Sales of New Homes in 2017 Q4 and 2018 Q1, with total net sales of $177,279,720. Awarded by the Sales & Marketing Council of the GHBA, the Greater Houston Builders Association (GHBA) Awards are an annual event designed to recognize excellence within Houston’s home-building industry.

Mar 2018 – HomesUSA.com New Home Sales Index

Hot Texas new home market continues to post impressive numbers | HomesUSA.com® “Days on Market” index, other data shows vibrant activity Dallas, Texas – April 23, 2018 – The Texas new home market has been on fire during the last year, as each month’s moving average of home sales has eclipsed the prior month. March was no […]

American Dream with Ben Caballero

This interview is an excerpt from the book American Dream: Interviews with Industry-Leading Professionals (October, 2016) by Jason Navallo and was published on Underdog.nyc in May 2017.

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