SpecDeck takes the plan, lot, pricing and photo data from the systems you already run, turns it into complete, validated listings, and keeps them current for the life of each listing. Fully automated when you connect by feed, with our listing specialists checking every listing before it reaches the MLS.
70+ production builder clients·7,480 homes sold in 2025·3 Guinness World Records
Average time from a request arriving during business hours to the new listing or change being live on the MLS, for requests that pass SpecDeck’s validations on arrival — 94% of what we receive. Requests that need a correction by our listing specialists go live typically within half an hour.
Average time from a request arriving during business hours to the new listing or change being live on the MLS, for requests that pass SpecDeck’s validations on arrival — 94% of what we receive. Requests that need a correction by our listing specialists go live typically within half an hour.
Most builders run MLS listings on a patchwork of agents, spreadsheets and re-keying. SpecDeck replaces the patchwork with a managed service that your sales and marketing team supervises instead of operates.
Every spec, model and to-be-built home listed on the MLSs you sell through, with photos, tax IDs, plan data and 50+ rule checks handled before you ever see it. Price changes and status updates follow the same path.
We are not a lead-generation service and never advertise. But a listing on the MLS draws organic calls and emails, and each one goes to your sales team in seconds, by email or straight into your CRM. We have no sales agents and never represent a buyer.
A daily audit of your own listings against your website, plus what competing communities priced, listed and sold, delivered as reports your team can act on.
HomesUSA.com markets to agents, not consumers, and we never advertise. Every organic inquiry a listing draws, from an agent, a buyer who found it on a portal, or an out-of-area agent calling on a client’s behalf, goes to the right division’s sales team in real time, by email or straight into your CRM. We have no sales agents and never represent a buyer.
Every day we compare your MLS listings to your website and flag each price, status and photo discrepancy. Alongside it: what competing communities in your submarkets listed, priced and sold.
An API, XML feed or spreadsheet from the systems you already use. Plans, elevations, lots, pricing and photos arrive once and stay in sync. How much of the process runs without a human touch is up to you: connect your inventory system by API or feed and listings, price changes and status changes flow through on their own; send requests by hand and our specialists do more of the work.
Average time from a request arriving during business hours to the new listing or change being live on the MLS, for requests that pass SpecDeck’s validations on arrival — 94% of what we receive. Requests that need a correction by our listing specialists go live typically within half an hour.
We manage every listing from go-live to closing: price changes, status changes, new photos and sold data flow through the same path. Inquiries route to your team. Reports land on schedule. Nothing waits on an agent.
“SpecDeck allows Toll Brothers to maintain a consistent and accurate level of home listing information among all inventory, a key factor for the success of Toll Brothers’ available homes in the Dallas/Fort Worth area.”
Ben Caballero founded HomesUSA.com in 2007 and has been RealTrends’ No. 1 ranked U.S. agent since 2013, with three Guinness World Records for annual home sales. SpecDeck is the system behind those numbers, run for builders as a service.
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A 30-minute walkthrough with the people who run it, and a free discrepancy report on your current MLS listings.
