Automate to Dominate

The World’s First Fully Automated
MLS Listing Platform for Builders

SpecDeck, powered by HomesUSA.com, America’s No. 1 brokerage for new home sales since 2013, directly addresses the inefficiencies and mistakes builders face in managing MLS listings. By combining automation, precision, and scalability, SpecDeck streamlines the process, saving builders valuable time, ensuring data accuracy, and driving higher profits.

What Makes SpecDeck Revolutionary?

1. Strategic Automation

Until now, builders had limited options to manage their MLS listings. For over a decade HomesUSA.com, has used technology to help builders streamline their MLS listing processes by making MLS listing management more efficient and effective. But something was missing.

That missing piece? AUTOMATION!

By eliminating manual data entry, builders can optimize income in an area that has previously eluded them. SpecDeck is the only fully automated MLS listing management solution that builders have needed but never had. Our builder clients call it “automagic” because SpecDeck immediately saves them time and reduces mistakes by fully automating and checking data accuracy with dozens of built-in validations.

2. Proven ROI: An average of 240%

SpecDeck clients experience a 100% to 500% ROI on its fee, for an average ROI of an impressive 240%. SpecDeck also provides other benefits including an increase in non-commission sales and marketing efficiencies that further contribute to a builder’s bottom line.

Now that an MLS tech solution is finally available to builders, it provides an exceptional opportunity to reinvent how the MLS can be a revenue driver for a builder instead of just a listing tool.

Builders avoid costly errors, eliminate penalties, and maximize direct sales. SpecDeck is not just a tool – it’s a proven bottom-line contributor.

3. Data Accuracy

Inconsistent data erodes trust with agents and consumers. SpecDeck synchronizes pricing and listing information across MLSs and all platforms receiving syndicated MLS data. Builders receive reports to quickly resolve any issues, maintaining their reputation for accuracy needed to help keep their sale’s funnel flowing.

To be clear, the SpecDeck API automates the builder’s data transmission to HomesUSA.com. While the data delivery from the builder is automated, the HomesUSA.com staff manages maintains data to ensure accuracy and MLS compliance.

4. Reduce Days on Market

Builders using SpecDeck reduce Days on Market (DOM) by an average of 14 to 40 days. This reduction directly impacts profit margins by lowering carrying costs, including interest, insurance, taxes, utilities and maintenance.

SpecDeck also delivers an average of 7% boost in non-commission sales, significantly increasing profitability. For a production builder, that can mean tens to hundreds of dollars in additional profit.

5. Scalability and Consistency

Whether managing listings in one market, multiple markets or nationwide, SpecDeck offers a seamless interface. Builders enjoy the same look and feel across all markets, enhancing efficiency and ease of use.

Why accuracy and Efficiency Matter to Builders

The two old ways of managing MLS listings – either with in-house team or outsourcing to a Realtor – requires spreadsheets, calendars, sticky notes, and emails, which creates unnecessary inefficiencies that eat into profits.

Lost sales from slow updates. When buyers – or real estate agents – see yesterday’s information, they move on.
Errors that erode trust. Not keeping your listing price updated in the MLS or displaying other outdated information chips away at buyer’s trust.
Real value of efficiencies. Manual management of MLS listings costs a builder money. Data exchange automation of MLS listings is a game-changer that can help increase builder profits.

Built by Builders, for Builders.

SpecDeck is built on decades of experience by industry legend Ben Caballero. He became America’s number one real estate agent by selling nearly 70,000 new homes. As a former builder and a three-time Guinness World Record title holder for “Most annual home sales transactions through MLS by an individual sell side agent,” SpecDeck is trusted by 65+ leading builders in Texas, including Toll Brothers, Ashton Woods, and HistoryMaker Homes. SpecDeck empowers builders to focus on what they do best: building great homes and communities.

Don’t Settle for Outdated Processes

Manual MLS systems are inefficient and costly – and so yesterday.

With SpecDeck, you gain the tools to:

Automate Repetitive Task.

Increase Accuracy and Speed.

Reduce DOM and Carrying Costs.

Protect your reputation and bottom line.

Testimonials from SpeckDeck Clients

I can't believe how lucky we are to have such speedy responses to our requests including on weekends! Way to go! What an incredible team!

Thank you, Ben! We appreciate everything you and your firm have done to help us get our operation up and running!

Congrats to you and your team! And thank you for being the trailblazer in an industry that is too pokey! Trophy is lucky to have your brilliance and partnership to help us navigate and be our own pioneers in home building

Ready to Transform Your MLS Listings?

Experience the newest builder tech that’s changing the game. Request a SpecDeck demo today to see how you can “Automate to Dominate” and take your home building business to the next level.