What is HomesUSA.com Advantage?

HomesUSA.com Advantage now supports your in-house MLS listing management efforts and increases your bottom line by $776 per MLS listing.

All while improving the accuracy and efficiency of your listing management processes.

Is there anything offered by HomesUSA.com Advantage
that would not benefit your company?

MLS Input
MLS data entry of sale, lease & lot listings
In addition to managing MLS listings HomesUSA.com provides an exclusive suite of services developed specifically for production home builders that are unavailable elsewhere. MLS listing management by agents’ and builders’ in-house does little more than enter and change MLS information.
CRM integration of organic leads
HomesUSA.com integrates Lasso, Salesforce, and other builder CRMs with organic internet leads received from real estate portals, further simplifying lead management and saving time.
XML integration (increases accuracy)
Builders’ XML data feeds can be accepted without modification, which increases both accuracy and saves time. Data can also be pulled directly from a builder’s website to serve this purpose.
ShowingTime integration
ShowingTime is agents’ preferred scheduling method and is integrated into HomesUSA.com. Sales counselors are notified of the time, agent name and contact information via the ShowingTime App.
Supra Box management integration
Agents need to show homes at times sales counselors may not be available. Supra boxes allow showings then and in close out communities.
Reduces manual data entry ~90%
Significant time is saved in creating new or changing existing MLS listings by combining data in the HomesUSA.com database with builders’ website data.
Quick request processing (13-minute avg)
HomesUSA.com staff are online Monday through Saturday 8:00 AM to 6:00 PM to add listings or make changes in an average of 13 minutes. Last minute changes to price, availability, status, or other information are completed when builders need them, not when it’s convenient to an agent.
Requests accepted 24/7
HomesUSA.com is conveniently online 24 hours every day and is available for users to add or change MLS listings, download reports, or review listings status.
6-day online chat and phone support
Users have access to online chat and phone support six days a week during our extended service hours.
Centralized or decentralized options
MLS listing management can be accomplished by builder’s marketing department or sales counselors. If data is managed by sales counselors, price and other fields can be locked to prevent unauthorized changes.
52 Built-in data validations
Validations to prevent common mistakes to price, square footage, garage size, completion date, lot size, spelling, status, and many more are automatically performed by our system.
Website and MLS data synchronicity
Data synchronicity is ensured when data is received via XML or data websites.
MLS vs builder website reports
Discrepancy reports detail price and status discrepancies between MLS and builder websites for each MLS listing.
Professional Photography
Because photography is the most important element of an MLS listing HomesUSA.com includes professional photography and editing to make the sky blue, the grass green and minor photoshopping. Hi Res photos are included. Virtual tours and other add-on services are also available.
Media Manager
The Media Manager facilitates the ordering, tracking, and storage of photos and related media. It also contains an internal communication tool that maintains a record of communications with the builder, photographer, and HomesUSA.com personnel to increase efficiency.
Lead capture & forwarding
Organic telephone and email inquiries are automatically forwarded to the builder’s preferred personnel. Callers are asked to enter the MLS# which is always at the beginning of the property description. Calls are automatically re-routed to the builder’s specified number. Our email system is programmed to recognize the property of interest and automatically forwards the email to up to five email addresses.
Lead Manager
The Lead Manager collects leads from a variety of sources with all the information needed to follow up with interested buyers.
Reverse Prospecting reports online
When an agent cannot find a home in MLS that meets a client’s criteria, they can post that criteria in MLS. Then, when a listing appears on MLS that meets that criteria, both agent and client receive an email notice. The client can then indicate if they love or like the property. HomesUSA.com makes this information available to builders and their sales teams.
Realtor Reports
Five online reports include Selling Agent, New Home Sales, CMA, Realtor Office, and Listing Agent. In two seconds a report with current MLS information is produced and available for downloading or printing.
Market Trends
HomesIQ – Market trend data
  • Scatter charts that compare all community sales or listings by builder make it easy to see what the competition is doing.
  • Zip Code Maps and Graphs show bubble maps and six sales performance charts for new and resale homes in markets where we operate. Users can select data by zip codes, area by radius or rectangular areas. Data is displayed by number of sales, sales price, days on market, number of listings, sales price as a percent of list price, and pending sales.
  • The Texas Index has six graphs that show number of sales, sales price, days on market, number of listings, sales price as a percent of list price, and pending sales activity for Texas’ four largest markets.
Multi-market scalability
HomesUSA.com can be available in all markets in which production builders operate. Regional and national management have access to a dashboard that provides in-depth information about their listings, the competition, and the market.
Multi-year history of high performance
The HomesUSA.com platform went online in 2007 and has been adopted by more than 60 builders who have been loyal and often generous with their complements about our service. Please visit our website or contact us for more information.

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