Do you really know what your competitors are doing in every one of their subdivisions?
Most builders don’t. Or at least they only have a partial picture, and often an outdated one.
That’s not a criticism. It’s the reality of new home sales. Large builders operate across multiple communities, competing subdivisions, and fast-moving local markets. Every subdivision has its own mix of builders, inventory, pricing, sales pace, product size, and buyer activity.
Sales teams may hear some of it. MLS searches may answer one question, and one download, at a time. Spreadsheets may capture part of the picture after your team spends hours pulling everything together.
But those methods don’t give builder executives and sales leaders a fast, clear view of the competitive picture across the subdivisions that matter most.
MarketPulse delivers what builders need
MarketPulse, available to HomesUSA.com builder clients inside SpecDeck, gives builders a faster way to see subdivision-level competition using current MLS data.
SpecDeck is the core builder technology developed by Ben Caballero, founder and CEO of HomesUSA.com and the nation’s No. 1-ranked real estate agent for new-home sales since 2013. Ben credits SpecDeck as a key reason he has averaged more than 7,000 new-home sales annually over the last three years.
MarketPulse helps your team replace manual research and spreadsheet work with immediate, organized insight into each subdivision, builder, listing, price, and sales activity in a highly visual way.
Builders don’t just need broad market data. You need to know what is happening around each community where you are selling homes.
Putting MarketPulse to the test
That’s what MarketPulse does: it quickly creates custom Subdivision Competition Reports using current MLS data. You select a metro area, enter the name of a subdivision, and choose the desired subdivision.
MarketPulse then displays sales activity defaulted to a one-mile radius of the selected subdivision or within your selected area. You can review the information on a dynamically changing map to zoom in on sales activity or select a scatter chart to compare nearby sales activity, builders, and subdivisions.
The report can show sold, active, or pending listings. You can adjust the search radius, change the sold date range, remove subdivisions or builders, and export property-level data to Excel.
That flexibility matters because builders don’t always need the same view – and someone on your team might need a different view. You may want to compare nearby subdivisions or remove a builder that is not a true competitor. A division leader may want to narrow the view to a smaller radius. A sales manager may want to export the data for a meeting.
MarketPulse lets your team shape the report around the specific decision they need to make.
The scatter chart tells the story faster
Rows of data can be helpful, but a chart often reveals the competitive picture faster. Your team can see how homes are positioned by price and square footage, then compare nearby builders and subdivisions visually.
You can hover over a dot to see property details, including square footage, price, price per square foot, sale date, and builder. You can also click into the data, review the related property in the list below, remove selected points from the chart, and export the information to Excel.
The chart also allows you to remove outliers, show trend lines, and connect data points.
Current MLS data changes the conversation
MarketPulse uses current MLS data, giving builders a stronger foundation than informal updates, manually collected spreadsheets, or word-of-mouth reports from the field.
Sales teams still provide valuable insight. Local knowledge still matters. But MLS data gives builder decision-makers a more consistent starting point for competitive analysis.
Instead of debating whether the information is current, teams can spend more time discussing what the best available data means. Instead of creating spreadsheets, they can spend that time reviewing the complete market picture for each subdivision.
That’s especially valuable when you operate across dozens of communities. The more subdivisions you and your teams manage, the harder it becomes to keep every competitive set clear and current.
Now available in Austin, Dallas-Fort Worth, and Houston
MarketPulse, a key benefit of SpecDeck, is available today to HomesUSA.com builder clients in Austin, Dallas-Fort Worth, and Houston.
For builders operating in these markets, it offers a faster way to review subdivision-level competition without starting from scratch each time a question comes up.
MarketPulse is also in early release, which means HomesUSA.com is actively seeking feedback from builder clients. You can provide comments, report issues, and suggest improvements through the feedback link inside the platform.
See what your competitors are doing faster
If you want to see how MarketPulse can help your team review subdivision-level competition faster, schedule a meeting with Ben Caballero and the HomesUSA.com team at https://calendly.com/ben-729.
