Market data, lead-handling research and commentary from the team that lists more new homes than anyone. 261 articles since 2013.
When a prospective new homebuyer contacts a real estate brokerage and gets no response, how much does that missed opportunity cost the builder? A new study from Pied Piper reveals widespread shortcomings in how major real estate brokerage brands handle incoming phone calls and website inquiries. The findings suggest that…
It is 11:45 a.m. on a Tuesday morning. A buyer sees one of your new homes online, wants more information and reaches out. The builder’s Internet leads team may be staffed and ready, but before that team can do anything, the inquiry first has to reach the builder. If that first handoff…
Homebuyers do not shop on a builder’s schedule. They search for homes after dinner, late at night, on weekends and during holidays, often at the exact time when a sales office is closed or a salesperson is no longer actively monitoring inquiries. That does not make their interest any less important. If…
When a homebuyer clicks “contact” on one of your new home listings, how long does it take before someone on your team knows about it? Is it a few seconds, a few minutes, an hour, or does no one really know? Builders spend a tremendous amount of time and money getting prospective buyers to that…
Ten years. Nearly 60,000 homes. $26.6 billion in sales. Those are not Ben Caballero’s career totals. Those are his numbers for the last decade alone. It is hard to describe what Ben, founder and CEO of HomesUSA.com, has accomplished without sounding like you are exaggerating. His numbers feel less like real estate production and more…
Learn how this perennial top producer keeps moving forward amid an increasingly tricky market Ben Caballero, like scores of real estate professionals, started the year optimistic. After all, 2025 was supposed to be rock bottom, setting — as the old adage says — the foundation for a market comeback. But 2026 has been a mixed…
Ben Caballero, founder and CEO of HomesUSA.com, has been ranked the No. 1 individual real estate agent in the United States by RealTrends Verified on its 2026 Agent National Ranking list. Caballero earned the top individual ranking for both total sales sides and sales volume. According to RealTrends Verified, he recorded $3.671 billion in home sales production and…
New builds put America’s No. 1 agent, HomeUSA’s Ben Caballero, on top of list Home construction may have fallen off its post-pandemic peak in Texas, but the broker who made a name for himself selling Lone Star State new builds is still on top. Ben Caballero of HomesUSA.com once again towered over his peers in The…
Do you really know what your competitors are doing in every one of their subdivisions? Most builders don’t. Or at least they only have a partial picture, and often an outdated one. That’s not a criticism. It’s the reality of new home sales. Large builders operate across multiple communities, competing subdivisions, and fast-moving local markets.…
Do you know which agents are actively listing homes in your market? If you could see it all at a glance, you would be able to use that insight to strengthen both agent relationships and buyer engagement. Inside SpecDeck by HomesUSA.com, builders can do exactly that. The Listing Agent Report gives builder teams a clear…
In today’s fast-moving housing market, efficiency, accuracy, and exposure are critical to a builder’s success, but few companies have influenced US real estate as innovatively as HomesUSA.com. Consistently ranked as the nation’s No. 1 new homes seller since 2013, HomesUSA.com was created to address a persistent industry challenge: the widespread underutilization of the multiple listing…
What if you could see which Realtor offices are most active in your market and understand how many agents are behind each one? Inside SpecDeck by HomesUSA.com, builders can do exactly that with a single report that is available on demand, ready to download, export, or print in seconds. For builder sales managers, this is…
A 30-minute walkthrough with the people who run it, and a free discrepancy report on your current MLS listings.