Q&A with Ben Caballero, Founder and CEO of HomesUSA.com

Ben Caballero is the founder and CEO of HomesUSA.com and creator of SpecDeck, the world’s first fully automated MLS listing platform for builders, now used by more than 70 HomesUSA.com clients throughout Texas. A three-time Guinness World Records title holder, Ben has been the top-ranked real estate agent in the United States since 2013. Ben has sold more […]
Real people, real US-based service: A luxury elsewhere, a standard at HomesUSA.com

By Ben Caballero We recently discovered something about the long-term success of HomesUSA.com that even surprised us. One of the most valuable benefits our clients receive isn’t prominently listed on our website. It’s not that we deliver with SpecDeck – our latest innovation for builders – an average ROI of 240 percent of our fee. […]
The Top Real Estate Companies in Dallas
Home to a number of major companies, Dallas is a great city to settle down in. Offering both big-city excitement and quiet, suburban living, the Dallas-Fort Worth metro area has an interesting mix of Texas pride and cosmopolitan offerings. The cowboy life still exists in Fort Worth, while Dallasites love the trendy local bars and […]
Caballero Becomes World’s First $2-Billion Real Estate Agent
Top-Ranked Realtor® 2018 Sales Totaled Nearly 5,800 Homes for a Volume of $2.27 Billion DALLAS, Feb. 12, 2019 /PRNewswire/ — Ben Caballero, the first Guinness World Record holder for home sales, broke his world record for an individual real estate agent, selling 5,793 homes totaling $2,270,911,643 in a single year. That’s according to data from local MLSs of the Houston Association of […]
Oct 2018 – HomesUSA.com™ New Home Sales Index
DALLAS, TX — Oct. 24, 2018 — The pace of new home sales improved statewide, even though new home sales prices went up last month statewide and in all four of the state’s largest markets, according to HomesUSA.com™. The HomesUSA.com™ New Home Sales Index showed its Days on Market (DOM) for new home sales statewide in […]
Sept 2018 – HomesUSA.com™ New Home Sales Index
The new home sales pace in Dallas-Ft. Worth, Austin, and San Antonio remained roughly unchanged for August, as the Days on Market (DOM) for new home sales statewide remained nearly flat at 112.97 days last month versus 112.70 days in July. (Due to technical issues the Houston Association of Realtors is experiencing, they are unable […]
HomesUSA.com™ Platform vs. Manual MLS Listings
Manual methods are slow, inefficient and quickly overwhelmed by a large volume of MLS listings. Speed and accuracy are quickly lost. Considering total costs, the inherent inefficiencies of manual systems is prohibitive. A Web-based system using the latest technology can process huge volumes of listings quickly and accurately. The cost of the HomesUSA.com™ platform is […]
How Important is Your Photography?
Quote from Builder Magazine “So why do so many home builders give photography short shrift? The primary reason is usually that there are a million other things to do. Unfortunately, when it comes time to update the website or run new ads or create new marketing pieces, the lack of photos becomes a big deal. […]
Is Dallas’ strong housing market pushing consumers into renting?
If you’re looking to build wealth, it might be wiser to rent a home in Dallas-Fort Worth than to buy.
New and Improved Photography Services
As an initiative to improve the marketability of your listings we have upgraded our photography services to include: Blue skies and green grass now included in all photo requests Upgraded photo processing and color optimization is now standard Faster request turnaround in approximately 3 days We have implemented these new upgrades in the San Antonio […]