How some builders win like it’s the Indy 500 while others drive in circles
By Ben Caballero If you tuned into the Indy 500 this year, you may not have noticed that all the cars are the same, even though they look different. The colors and sponsor logos disguise this fact. The chassis? Standard. The tires? Firestone only. Engines? You get a choice: Honda or Chevy, and both crank […]
Ben Caballero: Real Estate Titan, Tech Innovator and Texas Legend Sets a New World Record for Home Sales
$27,000,000,000. Nine zeros. That atmospheric number is Iceland’s annual GNP. It’s also the total homes sales volume real estate titan and Texas legend Ben Caballero of HomesUSA.com did as an individual sales agent over the last two decades (2004-2024). As a solo sales agent for every listing verified by the MLS, Ben averages over $1 […]
Real Estate Titan Ben Caballero Sets a New World Record – Again – with Nearly $4 Billion in Annual Home Sales
America’s No. 1-ranked real estate agent sets a new global benchmark with 7,722 verified home sales totaling $3.92 billion DALLAS, May 08, 2025 (GLOBE NEWSWIRE) — Ben Caballero has done it for the fourth time. The nation’s most productive real estate agent and a three-time world record title holder for new home sales has obliterated his own […]
Can home builders automate their MLS listings?
By Ben Caballero Production builders have built their business on faster, more accurate ways to manage their data over the last several years. They’ve invested in CRMs, ERPs, and back-office platforms that track every detail of their homes, from pricing and lot status to construction timelines. But what about MLS data? Can home builders automate […]
How Home Builders Can Make More Money with better MLS practices
By Ben Caballero The MLS is a home builders’ most powerful results-based sales and marketing tool. Home builders are experts in land, materials, and labor – so why are so many still using outdated MLS listing strategies that reduce their profit potential? It’s because, until now, builders never had a better way to manage their […]
Automate to dominate: Do you have the right builder tech to compete in 2025?
By Ben Caballero For production home builders, the stakes in 2025 have never been greater. The combination of higher interest rates, increasing buyer expectations, and razor-thin profit margins is spotlighting inefficiencies that hamper sales, rob you of potential income, and send buyers to your competitors. Despite being one of the most vital yet often overlooked […]
How can a new technology for home builders boast a 240% ROI?
By Ben Caballero What would a 240% ROI mean if every builder technology you invested in delivered a return like that? Unfortunately, most new technology overpromises and underdelivers. But SpecDeck, a breakthrough MLS listing platform, more than pays for itself by empowering home builders to maximize the effectiveness of their property listings. Today’s higher interest […]
SpecDeck: Texas homebuilders are using AI to accelerate sales
New platform transforms MLS listing management for builders in Dallas, Houston, Austin, and San Antonio November 12, 2024 – In Texas, the number one state for new homes built in the US, more than two dozen production homebuilders – those building at scale each year – are turning to new technology that includes Generative AI […]
Builders: Are you losing money with your MLS listings?
As a production homebuilder dealing dozens of listings, have you ever stopped to calculate how much time and money you’re losing by managing your MLS listings with an inefficient manual process? The real estate market is already competitive enough, so why leave money on the table with outdated processes? For years, builders have recognized that […]
More than two dozen Texas homebuilders are using new technology – including AI – to accelerate sales with HomesUSA.com’s SpecDeck
New platform transforms MLS listing management for builders in Dallas, Houston, Austin, and San Antonio DALLAS, Oct. 29, 2024 (GLOBE NEWSWIRE) — In Texas, the number one state for new homes built in the US, more than two dozen production homebuilders – those building at scale each year – are turning to new technology that […]
