Zillow Quietly Charging Big Builders for Listing Exposure

By: Andrea V. Brambila of Inman News | Since 2016, Zillow Group has been tapping into a new revenue stream by charging high-volume builders to post new-home listings on the company‚Äôs websites, which include Zillow.com and Trulia, the two most popular home search portals, Inman recently learned.

Your Listings may not be on Zillow

I recently learned that Zillow is not publishing my new home listings if the builder builds more than 150 homes a year. Its motivation is to have builders sign up for its Promoted Communities service, which Zillow covertly launched in early 2016.