Builder Online

FROM BUILDER TO REALTOR

Former builder creates online system to streamline home listing process.

By Brian Croce, July 29, 2016

Among the more pressing concerns for builders in 2016 are mounting land and material costs and the shortage of skilled labor. Each makes it tougher to build homes, but even after those obstacles are hurdled and a home is built, the story does not end.

The home still needs to be sold.

Ben Caballero, president of Dallas-based HomesUSA.com, knows how to sell homes. He’s been a licensed real estate agent for more than 50 years, and his online platform (on which he is the only listed agent) helped manage more than $1 billion in transaction volume in 2015 in Texas alone… Continue…