Want to sell 7k houses in a year? Here’s how

Decades ago, Ben Caballero was passing through Dallas on his way back home to Oklahoma City when the water pump on his car went out. Very quickly, locals stopped to help. They directed him to a garage. And the experience changed Caballero’s life forever. “I was about 20 years old,” Caballero recently told Inman. “I […]
Can home builders automate their MLS listings?

By Ben Caballero Production builders have built their business on faster, more accurate ways to manage their data over the last several years. They’ve invested in CRMs, ERPs, and back-office platforms that track every detail of their homes, from pricing and lot status to construction timelines. But what about MLS data? Can home builders automate […]
Why builders can’t build affordable entry-level housing and how to fix it.

By Ben Caballero America’s No. 1 real estate agent proposes three innovative solutions to the nation’s shortage of affordable housing. They would lower costs while creating future long-term tax income for municipalities, would not increase the tax burden on citizens, and would not require state or Federal subsidies. America faces two interrelated housing crises simultaneously: an […]
Average new home prices in DFW grew during January sales slump

by Amber Heckler A new statewide real estate report has shown a slow decline in new home sales across Texas, including in Dallas-Fort Worth. The latest New Home Sales Index by HomesUSA.com discovered that Dallas-Fort Worth saw the second-most new homes sold in January out of the four biggest metros in Texas, despite being in […]
How can a new technology for home builders boast a 240% ROI?

By Ben Caballero What would a 240% ROI mean if every builder technology you invested in delivered a return like that? Unfortunately, most new technology overpromises and underdelivers. But SpecDeck, a breakthrough MLS listing platform, more than pays for itself by empowering home builders to maximize the effectiveness of their property listings. Today’s higher interest […]
HomesUSA’s Ben Caballero is changing how homes are marketed

Ben Caballero, the founder and CEO of HomesUSA.com, is known for revolutionizing how new homes are marketed. His unique approach to real estate, deeply ingrained from his family background in the business, has led him to achieve significant milestones, including recognition by the Guinness Book of World Records. Caballero’s journey began early, becoming a broker […]
Texas’ most prolific broker thinks NAR lawsuits could turn MLS into “Wild West”

Ben Caballero broke records for selling 16 homes a day and becoming the first individual agent to sell $1 billion and $2 billion of houses in a year. Caballero is the founder of HomesUSA, a platform that manages MLS postings for homebuilders across Texas. Caballero started the company in 2007, and is paid a commission […]
Ranking Houston’s top resi brokers in 2023
For Houston’s top residential brokers, 2023 saw a great divide. Top performers stood out more than ever in a year largely defined by residential decline. The backdrop was interest rate hikes and ballooning construction costs, culprits in a slowdown that started in 2022. Indeed, the metro market has now notched 19 straight months of declining […]
The Top Real Estate Companies in Dallas
Home to a number of major companies, Dallas is a great city to settle down in. Offering both big-city excitement and quiet, suburban living, the Dallas-Fort Worth metro area has an interesting mix of Texas pride and cosmopolitan offerings. The cowboy life still exists in Fort Worth, while Dallasites love the trendy local bars and […]
New home sales across Dallas-Fort Worth climb to 3-year high, prices rebound
DALLAS — Read this story and more North Texas business news from our partners at the Dallas Business Journal. New home sales in North Texas climbed to a three-year high last month, average new home prices rebounded and pending sales were essentially flat. The three-month moving average of new home sales in Dallas-Fort Worth for […]