How quickly does a buyer lead reach your sales team?
When a homebuyer clicks “contact” on one of your new home listings, how long does it take before someone on your team knows about it? Is it a few seconds, a few minutes, an hour, or does no one really know? Builders spend a tremendous amount of time and money getting prospective buyers to that […]
Ben Caballero: An unstoppable decade at the top of real estate
Ten years. Nearly 60,000 homes. $26.6 billion in sales. Those are not Ben Caballero’s career totals. Those are his numbers for the last decade alone. It is hard to describe what Ben, founder and CEO of HomesUSA.com, has accomplished without sounding like you are exaggerating. His numbers feel less like real estate production and more […]
Ben Caballero: ‘Adapt or die’ in a consolidating industry
Learn how this perennial top producer keeps moving forward amid an increasingly tricky market Ben Caballero, like scores of real estate professionals, started the year optimistic. After all, 2025 was supposed to be rock bottom, setting — as the old adage says — the foundation for a market comeback. But 2026 has been a mixed […]
Endless supply: DFW residential rankings
New builds put America’s No. 1 agent, HomeUSA’s Ben Caballero, on top of list Home construction may have fallen off its post-pandemic peak in Texas, but the broker who made a name for himself selling Lone Star State new builds is still on top. Ben Caballero of HomesUSA.com once again towered over his peers in The […]
The fastest way for home builders to see what competitors are really doing
Do you really know what your competitors are doing in every one of their subdivisions? Most builders don’t. Or at least they only have a partial picture, and often an outdated one. That’s not a criticism. It’s the reality of new home sales. Large builders operate across multiple communities, competing subdivisions, and fast-moving local markets. […]
Everything we build is designed to turn visibility into action – Construction Today
In today’s fast-moving housing market, efficiency, accuracy, and exposure are critical to a builder’s success, but few companies have influenced US real estate as innovatively as HomesUSA.com. Consistently ranked as the nation’s No. 1 new homes seller since 2013, HomesUSA.com was created to address a persistent industry challenge: the widespread underutilization of the multiple listing […]
Ben Caballero: Improved pending new-home sales don’t quite indicate strong spring market
Although new-home sales decreased in Dallas-Fort Worth in February, buyer activity heated up in the form of an increase in pending home sales, according to the latest report from HomesUSA.com. That improvement indicates improved sales later this spring — but not a big enough boost to get excited about, said CEO Ben Caballero. “Dallas builders are […]
“Everything we build is designed to turn visibility into action” – an interview with Ben Caballero, Founder of HomesUSA.com
In today’s fast-moving housing market, efficiency, accuracy, and exposure are critical to a builder’s success, but few companies have influenced US real estate as innovatively as HomesUSA.com. Consistently ranked as the nation’s No. 1 new homes seller since 2013, HomesUSA.com was created to address a persistent industry challenge: the widespread underutilization of the multiple listing […]
New-home sales decline for fourth consecutive month in Houston
by Emily Marek – October 28, 2025 New-home inventory continued to grow in Houston in September amid the fourth-straight month-over-month sales decrease, according to the latest data from HomesUSA. Homebuyers purchased 2,046 new homes during the month, down from 2,125 in August but up from 1,943 in September 2024. Active inventory swelled to 15,315 new […]
New-home sales fall in Houston for third straight month
Houston’s new-home market experienced sales declines for the third consecutive month in August, HomesUSA reported. Homebuyers purchased 2,125 new homes during the month, down from 2,281 in July but up from 1,970 in August 2024. Pending listings also declined annually, with 2,135 listings going under contract. The average new-home price decreased just slightly to $402,285, down from $402,741 a […]