What if you could see buyer demand for a home before a showing is ever scheduled?
For builders, timing matters. Knowing when interest exists – and where it’s coming from – can shape how sales teams follow up, how inventory is positioned, and how quickly conversations move from “looking” to “serious.” That’s exactly where Reverse Prospecting Report inside SpecDeck by HomesUSA.com delivers value. The report doesn’t guess at demand. It shows it. […]
DFW housing market shows signs of stabilization as inventory hits highest level in years
Nov 25, 2025 – Dallas Business Journal By Bill Hethcock Summary: The numbers of existing homes and new-builds on the market continues to grow quickly in Dallas-Fort Worth as a shift from a strong seller’s position to a more neutral one, and potentially a buyer’s market in some areas, is underway. The Dallas-Fort Worth housing […]
Two Real Estate Brokerage Giants Recommend This AI Book for Agents
“The REAL AI Guide for Real Estate Agents” is already an Amazon bestseller Published on November 10, 2025 on CityBiz Two of real estate’s top leaders are urging real estate agents to check out a new AI book, The REAL AI Guide for Real Estate Agents, which ranked as high as No. 2 last week on […]
RealTrends Verified Ranks Dallas-Based Ben Caballero No. 1 in Six Categories
By HomesUSA.com Staff RealTrends Verified has released its most current rankings in markets across the US, and once again, Dallas-based Ben Caballero, founder and CEO of HomesUSA.com, stands alone at the top of the industry. Caballero earned the No. 1 position in all six major categories measured by RealTrends, reaffirming his status as the nation’s […]
New-home sales decline for fourth consecutive month in Houston
by Emily Marek – October 28, 2025 New-home inventory continued to grow in Houston in September amid the fourth-straight month-over-month sales decrease, according to the latest data from HomesUSA. Homebuyers purchased 2,046 new homes during the month, down from 2,125 in August but up from 1,943 in September 2024. Active inventory swelled to 15,315 new […]
Q&A with Ben Caballero, Founder and CEO of HomesUSA.com
Ben Caballero is the founder and CEO of HomesUSA.com and creator of SpecDeck, the world’s first fully automated MLS listing platform for builders, now used by more than 70 HomesUSA.com clients throughout Texas. A three-time Guinness World Records title holder, Ben has been the top-ranked real estate agent in the United States since 2013. Ben has sold more […]
Real voices, real results: Why client testimonials matter more than marketing
Companies spend millions each year trying to convince customers of their value. Glossy ads, clever campaigns, and polished press releases can all help build awareness. But when it comes to trust, nothing compares to the words of real clients. In fact, research proves it. According to research by BigCommerce: 92% of consumers read testimonials and […]
New-home sales fall in Houston for third straight month
Houston’s new-home market experienced sales declines for the third consecutive month in August, HomesUSA reported. Homebuyers purchased 2,125 new homes during the month, down from 2,281 in July but up from 1,970 in August 2024. Pending listings also declined annually, with 2,135 listings going under contract. The average new-home price decreased just slightly to $402,285, down from $402,741 a […]
Real people, real US-based service: A luxury elsewhere, a standard at HomesUSA.com
By Ben Caballero We recently discovered something about the long-term success of HomesUSA.com that even surprised us. One of the most valuable benefits our clients receive isn’t prominently listed on our website. It’s not that we deliver with SpecDeck – our latest innovation for builders – an average ROI of 240 percent of our fee. […]
HomesUSA.com: Dallas New Home Sales Slip in July as Inventory Jumps
Dallas-Ft. Worth new home sales dipped slightly in July, continuing last month’s decline as Ben Caballero predicted when he said, “Texas 2025 new home sales likely peaked in May.” The latest Texas New Home Sales Report was released today by HomesUSA.com and its founder and CEO, Ben Caballero, the nation’s top-ranked real estate agent. The HomesUSA.com New Home Sales Report uses […]