Two Real Estate Brokerage Giants Recommend This AI Book for Agents

“The REAL AI Guide for Real Estate Agents” is already an Amazon bestseller

Published on November 10, 2025 on CityBiz

Ben Caballero CityBiz Two of real estate’s top leaders are urging real estate agents to check out a new AI book, The REAL AI Guide for Real Estate Agents, which ranked as high as No. 2 last week on Amazon’s best-seller list for real estate sales books.

Written by Kevin Hawkins, a partner at the leading real estate consulting firm WAV Group, he is a prolific writer and the editor of REAL AI, the real estate industry’s first and most popular weekly newsletter on artificial intelligence. He has published over 200 stories on real estate and AI.

His new book, edited by his son Korey Hawkins, co-creator of REAL AI, is helping agents across the country demystify AI and put ChatGPT to work in their daily business, well beyond content creation.

Industry icon Ben Caballero, the No. 1-ranked real estate agent in the U.S. since 2013 and a three-time Guinness World Record holder, says for agents, the book is “your must-have AI guide.”

Caballero, also the founder and CEO of HomesUSA.com, a Top 60 brokerage, said, “Kevin has an unmatched ability to make AI practical and powerful for real estate agents.” Mark McLaughlin

Mark McLaughlin, former CEO of Pacific Union and a visionary real estate leader and top advisor to Compass, recommends brokers equip their teams with the book.

McLaughlin’s quote on the back cover says, “Kevin’s advice to me on how to engage and learn the benefits of AI, as well as his writing skills, are exceptional. This book delivers the AI playbook every agent has been waiting for by answering the question, ‘How do I get started?’”

Packed with practical examples and real-world prompts, The REAL AI Guide for Real Estate Agents is built around how agents actually work. It offers innovative ways to use ChatGPT that go far beyond content creation. And there’s still a big need for it: according to the National Association of Realtors’ 2025 Technology Survey, nearly one-third of agents (32%) haven’t used AI tools in the past year.

“This book helps agents who haven’t yet taken the AI leap,” said Hawkins, who’s become known as The REAL AI Guy and wears his disarming blue Aloha shirts while speaking and teaching. “Many agents don’t know where to start or are afraid to try. This book helps them….

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