The fastest way for home builders to see what competitors are really doing
Do you really know what your competitors are doing in every one of their subdivisions? Most builders don’t. Or at least they only have a partial picture, and often an outdated one. That’s not a criticism. It’s the reality of new home sales. Large builders operate across multiple communities, competing subdivisions, and fast-moving local markets. […]
Builders: Are you connecting with the right local agents who are selling the most homes?
Do you know which agents are actively listing homes in your market? If you could see it all at a glance, you would be able to use that insight to strengthen both agent relationships and buyer engagement. Inside SpecDeck by HomesUSA.com, builders can do exactly that. The Listing Agent Report gives builder teams a clear […]
DFW housing market shows signs of stabilization as inventory hits highest level in years
Nov 25, 2025 – Dallas Business Journal By Bill Hethcock Summary: The numbers of existing homes and new-builds on the market continues to grow quickly in Dallas-Fort Worth as a shift from a strong seller’s position to a more neutral one, and potentially a buyer’s market in some areas, is underway. The Dallas-Fort Worth housing […]
How some builders win like it’s the Indy 500 while others drive in circles
By Ben Caballero If you tuned into the Indy 500 this year, you may not have noticed that all the cars are the same, even though they look different. The colors and sponsor logos disguise this fact. The chassis? Standard. The tires? Firestone only. Engines? You get a choice: Honda or Chevy, and both crank […]
Ben Caballero: Real Estate Titan, Tech Innovator and Texas Legend Sets a New World Record for Home Sales
$27,000,000,000. Nine zeros. That atmospheric number is Iceland’s annual GNP. It’s also the total homes sales volume real estate titan and Texas legend Ben Caballero of HomesUSA.com did as an individual sales agent over the last two decades (2004-2024). As a solo sales agent for every listing verified by the MLS, Ben averages over $1 […]
Want to sell 7k houses in a year? Here’s how
Decades ago, Ben Caballero was passing through Dallas on his way back home to Oklahoma City when the water pump on his car went out. Very quickly, locals stopped to help. They directed him to a garage. And the experience changed Caballero’s life forever. “I was about 20 years old,” Caballero recently told Inman. “I […]
Average new home prices in DFW grew during January sales slump
by Amber Heckler A new statewide real estate report has shown a slow decline in new home sales across Texas, including in Dallas-Fort Worth. The latest New Home Sales Index by HomesUSA.com discovered that Dallas-Fort Worth saw the second-most new homes sold in January out of the four biggest metros in Texas, despite being in […]
How Home Builders Can Make More Money with better MLS practices
By Ben Caballero The MLS is a home builders’ most powerful results-based sales and marketing tool. Home builders are experts in land, materials, and labor – so why are so many still using outdated MLS listing strategies that reduce their profit potential? It’s because, until now, builders never had a better way to manage their […]
Automate to dominate: Do you have the right builder tech to compete in 2025?
By Ben Caballero For production home builders, the stakes in 2025 have never been greater. The combination of higher interest rates, increasing buyer expectations, and razor-thin profit margins is spotlighting inefficiencies that hamper sales, rob you of potential income, and send buyers to your competitors. Despite being one of the most vital yet often overlooked […]
How can a new technology for home builders boast a 240% ROI?
By Ben Caballero What would a 240% ROI mean if every builder technology you invested in delivered a return like that? Unfortunately, most new technology overpromises and underdelivers. But SpecDeck, a breakthrough MLS listing platform, more than pays for itself by empowering home builders to maximize the effectiveness of their property listings. Today’s higher interest […]