How Home Builders Can Make More Money with better MLS practices

By Ben Caballero The MLS is a home builders’ most powerful results-based sales and marketing tool. Home builders are experts in land, materials, and labor – so why are so many still using outdated MLS listing strategies that reduce their profit potential? It’s because, until now, builders never had a better way to manage their […]
How can a new technology for home builders boast a 240% ROI?

By Ben Caballero What would a 240% ROI mean if every builder technology you invested in delivered a return like that? Unfortunately, most new technology overpromises and underdelivers. But SpecDeck, a breakthrough MLS listing platform, more than pays for itself by empowering home builders to maximize the effectiveness of their property listings. Today’s higher interest […]