Ben Caballero: Improved pending new-home sales don’t quite indicate strong spring market

DFW Agent

Although new-home sales decreased in Dallas-Fort Worth in February, buyer activity heated up in the form of an increase in pending home sales, according to the latest report from HomesUSA.com. That improvement indicates improved sales later this spring — but not a big enough boost to get excited about, said CEO Ben Caballero. “Dallas builders are […]

Real voices, real results: Why client testimonials matter more than marketing

Builder Testimonials

Companies spend millions each year trying to convince customers of their value. Glossy ads, clever campaigns, and polished press releases can all help build awareness. But when it comes to trust, nothing compares to the words of real clients. In fact, research proves it. According to research by BigCommerce: 92% of consumers read testimonials and […]

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