Why builders can’t build affordable entry-level housing and how to fix it.
By Ben Caballero America’s No. 1 real estate agent proposes three innovative solutions to the nation’s shortage of affordable housing. They would lower costs while creating future long-term tax income for municipalities, would not increase the tax burden on citizens, and would not require state or Federal subsidies. America faces two interrelated housing crises simultaneously: an […]
How Home Builders Can Make More Money with better MLS practices
By Ben Caballero The MLS is a home builders’ most powerful results-based sales and marketing tool. Home builders are experts in land, materials, and labor – so why are so many still using outdated MLS listing strategies that reduce their profit potential? It’s because, until now, builders never had a better way to manage their […]
Automate to dominate: Do you have the right builder tech to compete in 2025?
By Ben Caballero For production home builders, the stakes in 2025 have never been greater. The combination of higher interest rates, increasing buyer expectations, and razor-thin profit margins is spotlighting inefficiencies that hamper sales, rob you of potential income, and send buyers to your competitors. Despite being one of the most vital yet often overlooked […]
How can a new technology for home builders boast a 240% ROI?
By Ben Caballero What would a 240% ROI mean if every builder technology you invested in delivered a return like that? Unfortunately, most new technology overpromises and underdelivers. But SpecDeck, a breakthrough MLS listing platform, more than pays for itself by empowering home builders to maximize the effectiveness of their property listings. Today’s higher interest […]
Dallas cedes No. 1 new home market designation in Texas
Dallas-Fort Worth has lost its spot as the No. 1 new home sales market in Texas, according to a new report. DFW, which led all Texas metros in sales of newly built homes for much of 2023, has been No. 2 to Houston every month in 2024, according to data from Dallas-based HomesUSA.com. A single […]
Builders: Are you losing money with your MLS listings?
As a production homebuilder dealing dozens of listings, have you ever stopped to calculate how much time and money you’re losing by managing your MLS listings with an inefficient manual process? The real estate market is already competitive enough, so why leave money on the table with outdated processes? For years, builders have recognized that […]
Texas new home sales slowed in September, prices dropped in Austin
A new analysis of the statewide real estate market has revealed new home sales in Texas have slowed since September, despite a drop in average prices, and inventory is on the rise. The September edition of the New Home Sales Report by Dallas-based platform HomesUSA.com examined MLS data across Dallas-Fort Worth, Houston, Austin, and San Antonio to determine the […]
An Unstoppable Legend: Ben Caballero Remains America’s Top-Performing Real Estate Agent
Ben Caballero is an improbable and incomparable real estate legend. How can an individual real estate agent based in Texas sell an average of more than 19 homes daily, every day of the week, including Saturdays and Sundays? Again, 19 homes a day, times 365 days last year, would be 6,935 home sales. Ben sold 7,012 […]
The Top Real Estate Companies in Dallas
Home to a number of major companies, Dallas is a great city to settle down in. Offering both big-city excitement and quiet, suburban living, the Dallas-Fort Worth metro area has an interesting mix of Texas pride and cosmopolitan offerings. The cowboy life still exists in Fort Worth, while Dallasites love the trendy local bars and […]
