Finally, one report that unlocks visibility into builder communities
By HomesUSA.com What if you could see the full picture of all your communities in one place, whenever you need it? For builder sales and marketing teams, reviewing the full status details of multiple communities can be time consuming and inconsistent. It often means juggling updates from different team members, reviewing MLS listings one by […]
What if you could see buyer demand for a home before a showing is ever scheduled?
For builders, timing matters. Knowing when interest exists – and where it’s coming from – can shape how sales teams follow up, how inventory is positioned, and how quickly conversations move from “looking” to “serious.” That’s exactly where Reverse Prospecting Report inside SpecDeck by HomesUSA.com delivers value. The report doesn’t guess at demand. It shows it. […]
Who is the most productive real estate agent in America? Meet Ben Caballero.
When you look at the most productive real estate agents in America, one name doesn’t just stand out: it stands alone. As documented by The Wall Street Journal and independently verified by HousingWire’s RealTrends, Ben Caballero, founder and CEO of HomesUSA.com, is the most productive individual real estate agent in U.S. history. Guinness World Records […]
Two Real Estate Brokerage Giants Recommend This AI Book for Agents
“The REAL AI Guide for Real Estate Agents” is already an Amazon bestseller Published on November 10, 2025 on CityBiz Two of real estate’s top leaders are urging real estate agents to check out a new AI book, The REAL AI Guide for Real Estate Agents, which ranked as high as No. 2 last week on […]
Q&A with Ben Caballero, Founder and CEO of HomesUSA.com
Ben Caballero is the founder and CEO of HomesUSA.com and creator of SpecDeck, the world’s first fully automated MLS listing platform for builders, now used by more than 70 HomesUSA.com clients throughout Texas. A three-time Guinness World Records title holder, Ben has been the top-ranked real estate agent in the United States since 2013. Ben has sold more […]
Real voices, real results: Why client testimonials matter more than marketing
Companies spend millions each year trying to convince customers of their value. Glossy ads, clever campaigns, and polished press releases can all help build awareness. But when it comes to trust, nothing compares to the words of real clients. In fact, research proves it. According to research by BigCommerce: 92% of consumers read testimonials and […]
Real people, real US-based service: A luxury elsewhere, a standard at HomesUSA.com
By Ben Caballero We recently discovered something about the long-term success of HomesUSA.com that even surprised us. One of the most valuable benefits our clients receive isn’t prominently listed on our website. It’s not that we deliver with SpecDeck – our latest innovation for builders – an average ROI of 240 percent of our fee. […]
Ben Caballero Tops Almost Every Real Estate Team Too – SpecDeck Makes it Possible
Every year since 2013, Ben Caballero has landed at the top of Real Trends/HousingWire‘s definitive list of America’s top real estate agents. After selling nearly $4 billion in homes as an individual real estate agent last year alone, his new world record for home sales eclipsed all 2 million licensed agents in the US. That […]
Austin-area homebuilders see solid late spring surge in new home sales
By Shonda Novak, Austin American-Statesman July 3, 2025 Sales of newly built homes in the Austin area surged nearly 14% in May, a new analysis shows. New home sales in the Austin region climbed 13.8% to a monthly average of 880, up from 773 in April. It was still less than the 955 homes sold […]
How some builders win like it’s the Indy 500 while others drive in circles
By Ben Caballero If you tuned into the Indy 500 this year, you may not have noticed that all the cars are the same, even though they look different. The colors and sponsor logos disguise this fact. The chassis? Standard. The tires? Firestone only. Engines? You get a choice: Honda or Chevy, and both crank […]