2024 RISMedia Real Estate Newsmakers Achiever: Ben Caballero of HomesUSA
Ben Caballero, founder and CEO of HomeUSA.com is known as a real estate legend and phenomena. Throughout last year, he led the development of SpecDeck, a breakthrough technology that empowers production home builders to manage their MLS listings with a single, nationally scalable and strategically automated solution. By reducing the average MLS listing turnaround to […]
2024 Tech100 Real Estate winner: SpecDeck by HomesUSA.com
In 2023, HomesUSA.com launched SpecDeck, its cutting-edge technology that empowers builders to replace their in-house MLS listing process. SpecDeck uses strategic automation to create a more streamlined and simpler way for builders to have their listings fully managed, and it’s the first time automation has been fully leveraged in the MLS listing process. Created […]
HomesUSA’s Ben Caballero is changing how homes are marketed
Ben Caballero, the founder and CEO of HomesUSA.com, is known for revolutionizing how new homes are marketed. His unique approach to real estate, deeply ingrained from his family background in the business, has led him to achieve significant milestones, including recognition by the Guinness Book of World Records. Caballero’s journey began early, becoming a broker […]
Texas’ most prolific broker thinks NAR lawsuits could turn MLS into “Wild West”
Ben Caballero broke records for selling 16 homes a day and becoming the first individual agent to sell $1 billion and $2 billion of houses in a year. Caballero is the founder of HomesUSA, a platform that manages MLS postings for homebuilders across Texas. Caballero started the company in 2007, and is paid a commission […]
