Q&A with Ben Caballero, Founder and CEO of HomesUSA.com

Ben Caballero is the founder and CEO of HomesUSA.com and creator of SpecDeck, the world’s first fully automated MLS listing platform for builders, now used by more than 70 HomesUSA.com clients throughout Texas. A three-time Guinness World Records title holder, Ben has been the top-ranked real estate agent in the United States since 2013. Ben has sold more […]
Real voices, real results: Why client testimonials matter more than marketing

Companies spend millions each year trying to convince customers of their value. Glossy ads, clever campaigns, and polished press releases can all help build awareness. But when it comes to trust, nothing compares to the words of real clients. In fact, research proves it. According to research by BigCommerce: 92% of consumers read testimonials and […]
Real people, real US-based service: A luxury elsewhere, a standard at HomesUSA.com

By Ben Caballero We recently discovered something about the long-term success of HomesUSA.com that even surprised us. One of the most valuable benefits our clients receive isn’t prominently listed on our website. It’s not that we deliver with SpecDeck – our latest innovation for builders – an average ROI of 240 percent of our fee. […]
‘Signs of strain’ hit DFW new home market amid spring season

New home sales in North Texas fell in March, with DFW seeing lower sales than February. New home sales and prices in North Texas slid last month and homebuilders in the region are seeing some of the lowest profit margins in the country, according to a couple of recent reports. New home sales in the […]
Houston new home prices fell during January sales slump

By Amber Heckler A new statewide real estate report has shown a slow decline in new home sales across Texas, including in the Houston metro area. The latest New Home Sales Index by HomesUSA.com discovered Houston saw the most new homes sold in January out of the four biggest metros in Texas, despite being in […]
Texas housing trends signal optimism for buyers and sellers

Despite a typical seasonal slowdown, Texas’ housing market is showing resilience as new home sales increased in November, according to a report from HomesUSA.com. Local real estate experts say Bryan-College Station is keeping pace with statewide trends, providing hope for a strong 2025. The report, based on data from major Texas markets—Dallas, Houston, Austin, and San […]
Texas new home sales stable in October

DALLAS, Nov. 21, 2024 (GLOBE NEWSWIRE) — While Texas new home sales remained steady last month for the combined four largest markets in Texas, home sales were up 12% from a year ago, home price changes were mixed, and inventory continued to gradually increase on October, according to the newest monthly Texas New Home Sales […]
SpecDeck: Texas homebuilders are using AI to accelerate sales

New platform transforms MLS listing management for builders in Dallas, Houston, Austin, and San Antonio November 12, 2024 – In Texas, the number one state for new homes built in the US, more than two dozen production homebuilders – those building at scale each year – are turning to new technology that includes Generative AI […]
Dallas cedes No. 1 new home market designation in Texas

Dallas-Fort Worth has lost its spot as the No. 1 new home sales market in Texas, according to a new report. DFW, which led all Texas metros in sales of newly built homes for much of 2023, has been No. 2 to Houston every month in 2024, according to data from Dallas-based HomesUSA.com. A single […]
Texas Housing Market Stumbles as Home Sales Drop, Prices Fall

New home sales slowed down in all four major metros in Texas in September, according to a new report, despite increased affordability in the Lone Star state’s market. The latest edition of the New Home Sales Report, issued by Dallas-based HomesUSA.com, found that the three-month average number of new home sales dropped across Dallas-Fort Worth, […]