How can a new technology for home builders boast a 240% ROI?
By Ben Caballero What would a 240% ROI mean if every builder technology you invested in delivered a return like that? Unfortunately, most new technology overpromises and underdelivers. But SpecDeck, a breakthrough MLS listing platform, more than pays for itself by empowering home builders to maximize the effectiveness of their property listings. Today’s higher interest […]
Builders: Are you losing money with your MLS listings?
As a production homebuilder dealing dozens of listings, have you ever stopped to calculate how much time and money you’re losing by managing your MLS listings with an inefficient manual process? The real estate market is already competitive enough, so why leave money on the table with outdated processes? For years, builders have recognized that […]
American Dream with Ben Caballero
This interview is an excerpt from the book American Dream: Interviews with Industry-Leading Professionals (October, 2016) by Jason Navallo and was published on Underdog.nyc in May 2017.
HomeUSA.com Clients Talk about Positive Experience with Platform
HomesUSA.com continuously seeks to improve our platform to better serve industry needs. Our clients’ input has always been an invaluable part what makes HomesUSA.com® the most innovative builder platform available.
HomesUSA.com Beta Now Available
HomesUSA.com Beta has been developed using the latest technologies and suggestions from our valued clients. HomesUSA.com offers builders the most robust, efficient, and economical method for our team to manage the builders’ inventory in MLS. The platform greatly enhances the user experience and increases speed
Why Agent Rankings are Based on Production — Not Business Model
Article featured on Inman News Byline by: Ben Caballero, HomesUSA.com CEO | Since I was ranked as America’s number one real estate agent on REAL Trends “The Thousand” list, other agents have questioned my ranking. Recently, one agent read a story about how,
Your Listings may not be on Zillow
I recently learned that Zillow is not publishing my new home listings if the builder builds more than 150 homes a year. Its motivation is to have builders sign up for its Promoted Communities service, which Zillow covertly launched in early 2016.
Comp. Listing Issues
Comparable listings help appraisers support home values in a rising market but, beware – if not done correctly, you could have a very unhappy buyer on your hands. MLS rules require agents to report sales of all homes listed in MLS and some buyers will object. Fourteen percent (14%) of all homes listed in MLS […]
