How some builders win like it’s the Indy 500 while others drive in circles
By Ben Caballero If you tuned into the Indy 500 this year, you may not have noticed that all the cars are the same, even though they look different. The colors and sponsor logos disguise this fact. The chassis? Standard. The tires? Firestone only. Engines? You get a choice: Honda or Chevy, and both crank […]
Ben Caballero: Real Estate Titan, Tech Innovator and Texas Legend Sets a New World Record for Home Sales
$27,000,000,000. Nine zeros. That atmospheric number is Iceland’s annual GNP. It’s also the total homes sales volume real estate titan and Texas legend Ben Caballero of HomesUSA.com did as an individual sales agent over the last two decades (2004-2024). As a solo sales agent for every listing verified by the MLS, Ben averages over $1 […]
Want to sell 7k houses in a year? Here’s how
Decades ago, Ben Caballero was passing through Dallas on his way back home to Oklahoma City when the water pump on his car went out. Very quickly, locals stopped to help. They directed him to a garage. And the experience changed Caballero’s life forever. “I was about 20 years old,” Caballero recently told Inman. “I […]
Average new home prices in DFW grew during January sales slump
by Amber Heckler A new statewide real estate report has shown a slow decline in new home sales across Texas, including in Dallas-Fort Worth. The latest New Home Sales Index by HomesUSA.com discovered that Dallas-Fort Worth saw the second-most new homes sold in January out of the four biggest metros in Texas, despite being in […]
How Home Builders Can Make More Money with better MLS practices
By Ben Caballero The MLS is a home builders’ most powerful results-based sales and marketing tool. Home builders are experts in land, materials, and labor – so why are so many still using outdated MLS listing strategies that reduce their profit potential? It’s because, until now, builders never had a better way to manage their […]
Automate to dominate: Do you have the right builder tech to compete in 2025?
By Ben Caballero For production home builders, the stakes in 2025 have never been greater. The combination of higher interest rates, increasing buyer expectations, and razor-thin profit margins is spotlighting inefficiencies that hamper sales, rob you of potential income, and send buyers to your competitors. Despite being one of the most vital yet often overlooked […]
How can a new technology for home builders boast a 240% ROI?
By Ben Caballero What would a 240% ROI mean if every builder technology you invested in delivered a return like that? Unfortunately, most new technology overpromises and underdelivers. But SpecDeck, a breakthrough MLS listing platform, more than pays for itself by empowering home builders to maximize the effectiveness of their property listings. Today’s higher interest […]
SpecDeck: Texas homebuilders are using AI to accelerate sales
New platform transforms MLS listing management for builders in Dallas, Houston, Austin, and San Antonio November 12, 2024 – In Texas, the number one state for new homes built in the US, more than two dozen production homebuilders – those building at scale each year – are turning to new technology that includes Generative AI […]
Dallas cedes No. 1 new home market designation in Texas
Dallas-Fort Worth has lost its spot as the No. 1 new home sales market in Texas, according to a new report. DFW, which led all Texas metros in sales of newly built homes for much of 2023, has been No. 2 to Houston every month in 2024, according to data from Dallas-based HomesUSA.com. A single […]
Builders: Are you losing money with your MLS listings?
As a production homebuilder dealing dozens of listings, have you ever stopped to calculate how much time and money you’re losing by managing your MLS listings with an inefficient manual process? The real estate market is already competitive enough, so why leave money on the table with outdated processes? For years, builders have recognized that […]