Q&A with Ben Caballero, Founder and CEO of HomesUSA.com

Ben Caballero CityBiz Q&A

Ben Caballero is the founder and CEO of HomesUSA.com and creator of SpecDeck, the world’s first fully automated MLS listing platform for builders, now used by more than 70 HomesUSA.com clients throughout Texas. A three-time Guinness World Records title holder, Ben has been the top-ranked real estate agent in the United States since 2013. Ben has sold more […]

Real voices, real results: Why client testimonials matter more than marketing

Builder Testimonials

Companies spend millions each year trying to convince customers of their value. Glossy ads, clever campaigns, and polished press releases can all help build awareness. But when it comes to trust, nothing compares to the words of real clients. In fact, research proves it. According to research by BigCommerce: 92% of consumers read testimonials and […]

Automate to dominate: Do you have the right builder tech to compete in 2025?

SpecDeck Automate to Dominate

By Ben Caballero For production home builders, the stakes in 2025 have never been greater. The combination of higher interest rates, increasing buyer expectations, and razor-thin profit margins is spotlighting inefficiencies that hamper sales, rob you of potential income, and send buyers to your competitors. Despite being one of the most vital yet often overlooked […]

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