The Art of “Storyselling:” Crafting Compelling Narratives for New Home Salespeople

Special guest post by Terri Hayley, “New Home Sales Whisperer” With four to five million home sales every year, listings and features may often seem similar. But your ability to tell a compelling story can set a property apart and forge a deeper connection with potential buyers. Using the transformative power of “storyselling” in new […]

Texas realtor breaks own Guinness World Record with $2B in home sales

May 5th, 2022 – The Houston Chronicle – If you needed more of an indication on how wild the Texas housing market was during the COVID-19 pandemic, this Dallas realtor once again broke his Guinness World Record for home sales. Here is what you need to know.  Ben Caballero was already a two-time Guinness World […]

Introducing RISMedia’s 2024 Newsmakers

MAKING HEADLINES FOR THE RIGHT REASONS Our industry had enough challenges on our plates as we headed into 2023, from rising interest rates and persistent inflation to elevated home prices, industry lawsuits and more. Given the extraordinary events throughout the year, there were many who made headlines for the wrong reasons. But there were many, […]

Announcing the 2024 Tech100 Real Estate winners!

The Tech100 Real Estate award celebrates the most innovative and impactful organizations in housing. More than just an acknowledgment; the Tech100 award is a testament to the transformative impact these companies have made, propelling the real estate sector into new realms of efficiency, transparency and accessibility. Now in its 5th year, the Tech100 Real Estate […]

Texas new home sales steady as year closes, poised for growth in 2024 reports new homes are selling faster as average price falls DALLAS, Dec. 21, 2023 (GLOBE NEWSWIRE) — Texas new home sales remained steady last month with homes selling faster as average home prices fell in all four major markets, but 2024 may be poised for growth. That’s according to the monthly New Home Sales […]

Ranking Houston’s top resi brokers in 2023

For Houston’s top residential brokers, 2023 saw a great divide. Top performers stood out more than ever in a year largely defined by residential decline. The backdrop was interest rate hikes and ballooning construction costs, culprits in a slowdown that started in 2022. Indeed, the metro market has now notched 19 straight months of declining […]

Texas new home sales were flat last month but 2024 “looks strong” says market seasonality kicks in, as prices dip in all four major markets DALLAS, Nov. 27, 2023 (GLOBE NEWSWIRE) — Texas new home sales were flat last month, average home prices were lower in all four major markets, but 2024 “looks strong,” according to Ben Caballero and the new monthly New Home Sales Report released today […]

Texas new home sales decline, yet market remains “strong and steady” says market seasonality kicks in, prices slightly lower and stable DALLAS, Oct. 24, 2023 (GLOBE NEWSWIRE) — Texas new home sales decline but remain “strong and steady in the face of market seasonality,” according to Ben Caballero and the monthly New Home Sales Report released today by the nation’s top-ranked real estate agent and CEO. The […]