The Art of “Storyselling:” Crafting Compelling Narratives for New Home Salespeople

Special guest post by Terri Hayley, “New Home Sales Whisperer” With four to five million home sales every year, listings and features may often seem similar. But your ability to tell a compelling story can set a property apart and forge a deeper connection with potential buyers. Using the transformative power of “storyselling” in new […]

Texas realtor breaks own Guinness World Record with $2B in home sales

May 5th, 2022 – The Houston Chronicle – If you needed more of an indication on how wild the Texas housing market was during the COVID-19 pandemic, this Dallas realtor once again broke his Guinness World Record for home sales. Here is what you need to know.  Ben Caballero was already a two-time Guinness World […]

Introducing RISMedia’s 2024 Newsmakers

MAKING HEADLINES FOR THE RIGHT REASONS Our industry had enough challenges on our plates as we headed into 2023, from rising interest rates and persistent inflation to elevated home prices, industry lawsuits and more. Given the extraordinary events throughout the year, there were many who made headlines for the wrong reasons. But there were many, […]

Announcing the 2024 Tech100 Real Estate winners!

The Tech100 Real Estate award celebrates the most innovative and impactful organizations in housing. More than just an acknowledgment; the Tech100 award is a testament to the transformative impact these companies have made, propelling the real estate sector into new realms of efficiency, transparency and accessibility. Now in its 5th year, the Tech100 Real Estate […]

Ranking Houston’s top resi brokers in 2023

For Houston’s top residential brokers, 2023 saw a great divide. Top performers stood out more than ever in a year largely defined by residential decline. The backdrop was interest rate hikes and ballooning construction costs, culprits in a slowdown that started in 2022. Indeed, the metro market has now notched 19 straight months of declining […]

The tale of two great states

The tale of two great states By Ben Caballero [This column was first published by Modern Home Builders.] January 11th, 2022 – Single-family starts clearly demonstrate the rise of Texas and the fall of California over the last 30 years. I live in Texas, and like most Americans, I am proud of my home state, […]