What if you could see exactly which agents are selling homes in your market area, within your price range, over the past 12 months?
For builders, agent relationships matter. Yet identifying the most active agents in a specific city, ZIP code, or community often requires multiple MLS searches and manual filtering.
Even then, it can be difficult to determine which agents are consistently producing and which offices represent the strongest presence in your market.
That is where the Selling Agent Report inside SpecDeck by HomesUSA.com delivers more value.
Built to identify the most active agents in your market
The Selling Agent Report pulls MLS data to identify agents who have sold homes within a specified area and defined price range during the past 12 months. Builders can narrow the report by city, ZIP code, or community, ensuring that the data reflects the exact market they want to target.
Instead of guessing which agents are active, the report provides a clear list of those who are actually closing transactions.
This allows builder sales and marketing teams to focus outreach on agents who are already working with qualified buyers in their price buckets.
A practical tool for builder outreach
The Selling Agent Report makes it easy for builders to open communication with local top-selling agents.
With one report, builders can identify agents who have closed transactions in the past 12 months. They can filter results by price range to align with specific communities. They can see which offices those agents represent and how many are in each office.
This visibility helps builders focus on their agent outreach and engagement efforts. Instead of broad marketing campaigns or untargeted invitations, teams can reach out directly to those who are most successful in each market.
More than names on a list
The Selling Agent Report is not just a directory. It is a strategic outreach tool built on verified MLS sales activity.
By reviewing actual transaction history within a defined geography and price band, builder teams can invite the right agents to community previews. They can share new inventory updates with agents who are currently producing. They can identify offices with a strong footprint in the market. They can strengthen relationships with agents who consistently represent buyers.
This approach replaces guesswork with data-backed engagement.
Clear visibility into brokerage presence
In addition to identifying individual agents, the Selling Agent Report shows how many offices and how many agents operate within each builder community.
For builders, this provides helpful context. It becomes easier to see whether activity is concentrated within a few high-performing offices or spread across a broader network. Builders benefit from smarter outreach planning and more effective communications, marketing, and sales strategies.
Available inside SpecDeck
The Selling Agent Report is available inside SpecDeck and is generated from the most current and accurate information provided by the local MLS. Builders can define the geography and price range that align with their communities and receive a report that reflects the past 12 months of closed sales activity.
Again, by streaming this process, SpecDeck saves builders and their teams time.
Built for builders who want stronger agent relationships
SpecDeck is designed to support how builders operate, and the Selling Agent Report reflects that approach. It gives sales and marketing teams data-driven insight into the agent landscape in their communities and a practical way to focus outreach on the right agents.
When builders know who is producing, they can engage more effectively, build stronger partnerships, and position their value proposition in front of the agents most likely to bring buyers.
See it in action
If you are a builder looking for a more focused way to connect with the most active agents in your market area, see how the Selling Agent Report works inside SpecDeck.
A SpecDeck demo, hosted by Ben Caballero, is available for builders nationwide. The demo walks through how builder teams can access all the built-in SpecDeck reports that can help builders sell more homes.
Schedule your demo at https://calendly.com/ben-729.
