By Ben Caballero
We recently discovered something about the long-term success of HomesUSA.com that even surprised us. One of the most valuable benefits our clients receive isn’t prominently listed on our website.
It’s not that we deliver with SpecDeck – our latest innovation for builders – an average ROI of 240 percent of our fee. Nor is it that SpecDeck is the world’s first fully automated MLS listing platform for builders.
It’s also not the 50-plus automated validations we built into every MLS listing, the strategic automation and AI features that power SpecDeck, or the fact that our technology has reduced Days on Market by as much as 40 days. Even with our reputation for unmatched data accuracy, which cements the trust between builders, buyers, and Realtors, may not be as important as this one vital benefit.
What clients value most
What do our builder clients value above all else? Our people.
At HomesUSA.com, our clients can call and talk to a real person based at our Dallas, Texas headquarters. We’ve built an MLS support team that is second to none when it comes to delivering customer service. That’s not just our opinion: it’s what many of our 65-plus builder clients tell us again and again.
We answer our phones. All of us. Every day. I pick up my own line. And I’ll ask you: how many CEOs do you know who do that these days?
The decline of real customer service
This shouldn’t be unusual, but it is. Across industries, businesses are racing to cut costs by outsourcing customer support overseas or replacing people with bots. It’s become the norm to wade through endless phone trees or fight with automated systems before reaching a human being, if you ever do.
The result? Frustrated customers. Slower problem resolution. And a deep sense that service is no longer about people, but about efficiency at the expense of the customer experience. It is selfish and wastes customers’ time.
That’s why real, U.S.-based customer service has become something of a luxury feature. It’s rare, it’s valuable, and when companies offer it, they often highlight it as if it’s a premium add-on.
Why HomesUSA.com is different
At HomesUSA.com, we’ve never thought of real customer service as a luxury. For us, it’s the standard. Always has been, always will be.
When builder clients call us, they don’t get stuck in a loop of automated responses. They don’t get shuffled overseas to someone unfamiliar with MLS rules or the real estate industry. Instead, they get immediate access to our expert team: professionals who know MLS listing management inside and out.
And because our team is based in Dallas, Texas, we keep hours in synch. We also speak the same language as the builders we serve. That matters. It allows us to resolve issues faster, communicate more clearly, and build stronger relationships.
Customer service as part of our DNA
Unmatched customer service is the hallmark of my career, and that DNA is baked into everything we do at HomesUSA.com. Technology may power our platform, but people power our business.
That’s why we never hide behind automation when it comes to support. Automation and AI can deliver incredible efficiencies – and we’ve proven that with SpecDeck – but when a builder needs help, nothing replaces the value of speaking to a real expert who understands their needs.
Proof in builder testimonials
Our builder testimonials make it clear: responsiveness, knowledge, and genuine support are what set us apart. Clients know they can rely on our MLS team to answer the phone, respond quickly, and solve problems effectively. That’s rare today, but it’s exactly why builders stay with us year in and year out.
A standard others call luxury
The truth is simple: great customer service has become a luxury in today’s business climate. But at HomesUSA.com, it’s a standard we deliver every single day.
Real people. Real service. Real results. That’s what builders deserve. And that’s what we’ll always provide. Let’s jump on a call and talk about SpecDeck.
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