Real people, real US-based service: A luxury elsewhere, a standard at HomesUSA.com
By Ben Caballero We recently discovered something about the long-term success of HomesUSA.com that even surprised us. One of the most valuable benefits our clients receive isn’t prominently listed on our website. It’s not that we deliver with SpecDeck – our latest innovation for builders – an average ROI of 240 percent of our fee. […]
How some builders win like it’s the Indy 500 while others drive in circles
By Ben Caballero If you tuned into the Indy 500 this year, you may not have noticed that all the cars are the same, even though they look different. The colors and sponsor logos disguise this fact. The chassis? Standard. The tires? Firestone only. Engines? You get a choice: Honda or Chevy, and both crank […]
How can home builders automate their MLS listings?
By Ben Caballero Production builders have built their business on faster, more accurate ways to manage their data over the last several years. They’ve invested in CRMs, ERPs, and back-office platforms that track every detail of their homes, from pricing and lot status to construction timelines. But what about MLS data? Can home builders automate […]
How Home Builders Can Make More Money with better MLS practices
By Ben Caballero The MLS is a home builders’ most powerful results-based sales and marketing tool. Home builders are experts in land, materials, and labor – so why are so many still using outdated MLS listing strategies that reduce their profit potential? It’s because, until now, builders never had a better way to manage their […]
Automate to dominate: Do you have the right builder tech to compete in 2025?
By Ben Caballero For production home builders, the stakes in 2025 have never been greater. The combination of higher interest rates, increasing buyer expectations, and razor-thin profit margins is spotlighting inefficiencies that hamper sales, rob you of potential income, and send buyers to your competitors. Despite being one of the most vital yet often overlooked […]
How can a new technology for home builders boast a 240% ROI?
By Ben Caballero What would a 240% ROI mean if every builder technology you invested in delivered a return like that? Unfortunately, most new technology overpromises and underdelivers. But SpecDeck, a breakthrough MLS listing platform, more than pays for itself by empowering home builders to maximize the effectiveness of their property listings. Today’s higher interest […]
Builders: Are you losing money with your MLS listings?
As a production homebuilder dealing dozens of listings, have you ever stopped to calculate how much time and money you’re losing by managing your MLS listings with an inefficient manual process? The real estate market is already competitive enough, so why leave money on the table with outdated processes? For years, builders have recognized that […]
American Dream with Ben Caballero
This interview is an excerpt from the book American Dream: Interviews with Industry-Leading Professionals (October, 2016) by Jason Navallo and was published on Underdog.nyc in May 2017.
HomeUSA.com Clients Talk about Positive Experience with Platform
HomesUSA.com continuously seeks to improve our platform to better serve industry needs. Our clients’ input has always been an invaluable part what makes HomesUSA.com® the most innovative builder platform available.
HomesUSA.com Beta Now Available
HomesUSA.com Beta has been developed using the latest technologies and suggestions from our valued clients. HomesUSA.com offers builders the most robust, efficient, and economical method for our team to manage the builders’ inventory in MLS. The platform greatly enhances the user experience and increases speed